Gaya APA

Tellis, Gerard J.. (2004). Effective Advertising: Understanding When, How and Why Advertising Works . California: Response Books.

Gaya Chicago

Tellis, Gerard J.. Effective Advertising: Understanding When, How and Why Advertising Works. California: Response Books, 2004. BUKU.

Gaya MLA

Tellis, Gerard J.. Effective Advertising: Understanding When, How and Why Advertising Works. California: Response Books, 2004. BUKU.

Gaya Turabian

Tellis, Gerard J.. Effective Advertising: Understanding When, How and Why Advertising Works. California: Response Books, 2004. BUKU.