Gaya APA
Bowers, Thomas A., Fletcher, Alan D.. (1987).
Fundamentals of advertising research (3rd ed).
California:
Wadsworth Publishing Company.
Gaya Chicago
Bowers, Thomas A., Fletcher, Alan D..
Fundamentals of advertising research.
3rd ed
California:
Wadsworth Publishing Company,
1987.
BUKU.
Gaya MLA
Bowers, Thomas A., Fletcher, Alan D..
Fundamentals of advertising research.
3rd ed
California:
Wadsworth Publishing Company,
1987.
BUKU.
Gaya Turabian
Bowers, Thomas A., Fletcher, Alan D..
Fundamentals of advertising research.
3rd ed
California:
Wadsworth Publishing Company,
1987.
BUKU.