This book offers a compact introduction to the topic of trend management in companies. Fundamental decisions in companies are based on assumptions about future developments in markets and society a…
Knowledge when properly leveraged and harnessed contributes to effective organizational performance. How much an organization benefits from knowledge would depend on how well knowledge has been man…
This book highlights the essence of information technology in the modern digital world in relation to improvements and threats to organisations and e-business in the era of the digital economy. …
At IJSRM, we are dedicated to empowering researchers, educators, and practitioners from all corners of the world to explore the frontiers of science, technology, engineering, and mathematics (STEM)…
Management Journal is a bi-annual journal published in April and October, by Institute of Research and Community Outreach, Petra Christian University (PCU), Indonesia. This journal aims to discuss…
urnal Manajemen dan Kewirausahaan (JMK) or Journal of Management and Entrepreneurship is published biannually, in March and September, by Petra Christian University. JMK aims to: 1. Promote recent …
Armstrong's Handbook of Human Resource Management Practice is the definitive resource for HRM students and professionals, helping readers understand and implement HR to align with business needs. …
This concise textbook comprises selected case studies on the strategic challenges and opportunities faced by real-world organizations operating in South Asia. The collection includes 15 short ca…
Geographic Information System (GIS) is one of the most important tools to help us understand public health and many aspects of our lives. Because of COVID-19, GIS has been brought into the spotligh…
In recent years sustainable finance along with Environmental, Social and Governance (ESG) aspects and their implications for financial institutions have attracted the attention of academics a…
Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influence marketing process through active cu…
This book is inspired by the term “digiwine,” a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information syst…
Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, includin…
The ultimate marketing resource from the world’s leading scholars From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and A…
Adhering to the combination of theoretical introduction and practical case introduction, this book summarizes the basic concepts and methods in management and big data analysis at home and abroad a…
Any dispute related to the use of the works of the IDB that cannot be settled amicably shall be submitted to arbitration pursuant to the UNCITRAL rules. The use of the IDB’s name for any purpose…
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