APA Style

Lwin, May, Moriarty, Sandra, Burnett, John, Wells, William. (2007). Advertising: principles and effective IMC practice (1st ed). Singapore: Pearson, Prentice-Hall.

Chicago Style

Lwin, May, Moriarty, Sandra, Burnett, John, Wells, William. Advertising: principles and effective IMC practice. 1st ed Singapore: Pearson, Prentice-Hall, 2007. BUKU.

MLA Style

Lwin, May, Moriarty, Sandra, Burnett, John, Wells, William. Advertising: principles and effective IMC practice. 1st ed Singapore: Pearson, Prentice-Hall, 2007. BUKU.

Turabian Style

Lwin, May, Moriarty, Sandra, Burnett, John, Wells, William. Advertising: principles and effective IMC practice. 1st ed Singapore: Pearson, Prentice-Hall, 2007. BUKU.