APA Style

Olson, Jerry C., Peter, J. Paul. (2010). Consumer behavior & marketing strategy (9th ed). New York: McGraw Hill.

Chicago Style

Olson, Jerry C., Peter, J. Paul. Consumer behavior & marketing strategy. 9th ed New York: McGraw Hill, 2010. BUKU.

MLA Style

Olson, Jerry C., Peter, J. Paul. Consumer behavior & marketing strategy. 9th ed New York: McGraw Hill, 2010. BUKU.

Turabian Style

Olson, Jerry C., Peter, J. Paul. Consumer behavior & marketing strategy. 9th ed New York: McGraw Hill, 2010. BUKU.