APA Style
Fletcher, Alan D., Bowers, Thomas A.. (1987).
Fundamentals of advertising research (3rd ed).
California:
Wadsworth Publishing Company.
Chicago Style
Fletcher, Alan D., Bowers, Thomas A..
Fundamentals of advertising research.
3rd ed
California:
Wadsworth Publishing Company,
1987.
BUKU.
MLA Style
Fletcher, Alan D., Bowers, Thomas A..
Fundamentals of advertising research.
3rd ed
California:
Wadsworth Publishing Company,
1987.
BUKU.
Turabian Style
Fletcher, Alan D., Bowers, Thomas A..
Fundamentals of advertising research.
3rd ed
California:
Wadsworth Publishing Company,
1987.
BUKU.