APA Style

Nickels, William G.. (1984). Marketing communication and promotion: text and cases (3rd ed). New York: John Wiley & Sons Inc.

Chicago Style

Nickels, William G.. Marketing communication and promotion: text and cases. 3rd ed New York: John Wiley & Sons Inc, 1984. BUKU.

MLA Style

Nickels, William G.. Marketing communication and promotion: text and cases. 3rd ed New York: John Wiley & Sons Inc, 1984. BUKU.

Turabian Style

Nickels, William G.. Marketing communication and promotion: text and cases. 3rd ed New York: John Wiley & Sons Inc, 1984. BUKU.