APA Style
Tellis, Gerard J.. (2004).
Effective Advertising: Understanding When, How and Why Advertising Works .
California:
Response Books.
Chicago Style
Tellis, Gerard J..
Effective Advertising: Understanding When, How and Why Advertising Works.
California:
Response Books,
2004.
BUKU.
MLA Style
Tellis, Gerard J..
Effective Advertising: Understanding When, How and Why Advertising Works.
California:
Response Books,
2004.
BUKU.
Turabian Style
Tellis, Gerard J..
Effective Advertising: Understanding When, How and Why Advertising Works.
California:
Response Books,
2004.
BUKU.